The impacts of non-perceptual cognition (NPC) on design process and ideation

Abstract

AbstractPast research theorises that eye-closure and associated mental visualisation, which occurs during the design process, may be important for supporting creativity. Despite these claims, little empirical evidence is available about the results of mental recall in design. In response to this knowledge gap, this research reports the results of a protocol analysis of 35 designers’ creative processes, to examine the impacts of non-perceptual cognition (NPC) on design process and ideation. The results suggest that NCP events facilitate idea generation in the individual design process, confirming that ‘seeing with the mind’s eyes’ is an important process in designing. The research concludes with a discussion about the implications of the findings and its contribution to research into design and creativity.