Abstract
The paper examines economic, socio-cultural, physical and attitudinal changes in/around World Heritage Site (WHS) Ogimachi since WHS designation from the local communities' standpoint and explores the background of these changes and views. Both positive and negative changes for local communities in/around WHS Ogimachi after WHS listing are identified. There are three main factors behind these changes: the extensive and rapid tourism development after WHS inscription; the high level of appeal of a WHS status for domestic tourists; and local people's attitudes towards conservation of the cultural environment and WHS status. In addition to its conservation plan, WHS Ogimachi must have a comprehensive tourism management plan for its successful future as a place to live, as a WHS and a tourist destination.
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