The Impact of Webcasting on Adolescents Impulse Consumption Behavior

Abstract

With the rapid development of technology and the Internet, many social platforms have developed at a rapid pace, and online live streaming has become an important channel for the circulation of goods. This article investigates the purchasing behavior of young users in webcasting. Teenagers shopping is restricted by some factors, such as money because they do not achieve financial freedom. This article mainly focuses on peoples purchase motivation and the influence of anchors. This paper first analyzes the development of network live broadcast, and then analyzes the reasons for teenagers to consume through network live broadcast platform and the impact on their consumption view from different angles. Questionnaires and sample analyses were used to illustrate the results of the analysis based on self-experience. The data obtained shows that online live streaming has great consumption guidance. When the anchor describes the product as extraordinary, many people will abandon their needs and blindly buy non-essential goods. This is somewhat harmful.