Abstract
At present, the issue of Japanese anime pop culture has received widespread attention from all walks of life. However, there are still insufficient studies on the relationship between character creation and commercialization. This paper analyzes the particularity of character building in Neon Genesis Evangelion and the influence and connection of character building on the commercialization of EVA. It is concluded that the characterization of EVA has the particularity of the times. It contains a lot of negative shaping and human nature analysis, and this characteristic has gained the audience's sense of recognition and empathy, thus promoting the development of commercialization. The commercialization of EVA is inseparable from the Japanese production committee system, and at the same time, character building is the fundamental reason that affects whether fans buy or not, character appearance is an important reason that affects the desire to buy. Based on this, this paper puts forward the following suggestions: Start with marketing and innovation to retain old audiences and attract new ones. Seize the hot spots of the times and maintain multi-sector cooperation.
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