Abstract
Since the outbreak of COVID-19, the leeway of people has been restricted, so that the desire of virtual world has been further deepened. With the advance of digital technologies such as blockchain and digital twin, the concept of Metaverse has been mentioned again. Metaverse refers to a 3D virtual space based on the future Internet and characterized by connection, perception and sharing. It presents a collective virtual open space, created by the convergence of virtually enhanced physical and digital reality. It is physically persistent and provides enhanced immersive experiences. This study concludes that the application of the Metaverse can bring a new path to brand promotion and marketing, create new needs of users and help enterprises to achieve cost reduction and benefit increase while there are risks of privacy, property rights and economy. At presents, the Metaverse is still an unripe concept. It needs the development of technology, legal constraints and government supervision to make it be widely used in life.
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