The Impact of the Mental Health Status of Athletes in Events + the Valuation of Athletes’ Value

Abstract

With the booming development of the sports industry, the valuation of athletes’ career value has received increasing attention. This paper discusses the impact of the mental health state of athletes’ in events on their career value from a psychological perspective, using the literature review method. It is found that, firstly, a good psychological state helps athletes to play stably and excel on the field, and the improvement of performance directly leads to the increase of commercial value. Secondly, a high psychological quality builds a positive professional image of athletes, a great ability of psychological adjustment prolongs their career, and an outstanding counter-intelligence contributes to the construction of personal brand, which are the key factors to enhance the commercial value. This study deepens the knowledge of the factors influencing athletes’ career value, which is instructive for the talent selection and breeding of professional sports clubs.