The Impact of the Digital Economy on the High-Quality Development of Green Marketing in China's Manufacturing Industry: Applications of the Spatial Durbin Model

Abstract

The digital economy provides China's manufacturing industry with a pathway to establish new national competitive advantages and is an essential driving force for the high-quality advancement of green marketing. Utilizing data from 30 Chinese provinces from 2013 to 2022, this study employs the spatial Durbin model to investigate the spatial relationship between the digital economy and the advancement of green marketing at a high quality. The findings indicate that the growth of the digital economy significantly fosters high-quality development in green marketing and exhibits positive spatial spillover effects on neighboring regions. The Application of spatial Durbin regression to multi-province areas has revealed that the more economically developed the region, significantly influences of the digital economy on the high-quality development of green marketing, with a local siphoning phenomenon currently visible in the eastern region. The western region exhibits a spatially positive spillover effect from the high-quality development of green marketing in other regions. Furthermore, developing the digital economy in neighboring regions significantly enhances the high-quality development of green marketing in this region. The findings remain stable when evaluated using the alternative variables method and the control fixed effects approach.