The Impact of the COVID-19 on China’s Real Estate and the Development Strategy of Real Estate in the Post Epidemic Era

Abstract

The real estate market is an important part of China's market economy. It is the stabilizer and ballast stone of economic development and is very important to the healthy development of the whole macro-economy. The sudden COVID-19 epidemic has brought earth-shaking changes to the social and economic development, and various industries have been severely challenged, especially causing an unprecedented impact on China's real estate market. The epidemic has had an all-round and profound impact on China's real estate investment, sales and regional layout. In order to ensure the healthy and stable development of the real estate industry and quickly carry out economic recovery after the epidemic, this paper focuses on the impact of the epidemic on economic operation and makes an in-depth analysis of the economic environment and the real estate market. At the same time, this paper also puts forward some development strategies, such as building competitive products, seizing merger and acquisition opportunities, broadening cooperation models and other development strategies. With the effective control of the epidemic, the development of the real estate industry has entered a new trend and a new stage. We should grasp the factors hindering the development of the real estate economy and adopt targeted strategies to provide guarantee for the sustainable development of the real estate economy. There are reasons to believe that China's real estate industry will step into a more healthy development track in the near future.