Anchoring Effect in Chinas Real Estate Market

Abstract

Since the reform and opening up, China's real estate industry has prospered rapidly and has become an important force driving rapid economic growth and promoting urbanization. In recent years, China's real estate industry has entered an inflection point of development, and real estate bubbles and cyclical sharp fluctuations in the real estate market have occurred from time to time. Behavioral finance has provided a new research direction for how to explain this fluctuation. Based on this, this essay uses the classic anchoring effect theory in behavioral finance theory to study the existence and characteristics of anchoring effect in China's real estate market from the micro level, and explains the entire mechanism through three applications. The first application empirically tested the existence of the anchoring effect in China's real estate market, and analyzed the difference between the anchoring effect in the eastern and western regions of China. It verified that the decision of housing prices in the central region was affected by the anchoring effect of the micro subject, while the anchoring effect in the eastern and western regions was not significant. The second application analyzed Hong Kong's secondary residential market, and a statistical model including anchoring effects was also presented in order to study the dynamics of house prices. The third application provides an improved Hedonic model, which combines various literature data to study the influence of age, growth area and other characteristics of home buyers on real estate prices under the anchoring effect.