The impact of the big data analytics on the Asian firms in Digital technology industry: The moderating role of Knowledge management

Abstract

This study aims to evaluate the impact of big data analytics on the performance of companies in Asia's digital technology industry, as well as the role that knowledge management plays in influencing that impact. The study adopts a quantitative research methodology and collects data from a number of regional firms. According to the findings, big data analytics have a favorable effect on corporate performance in the digital technology industry, and the adoption of efficient knowledge management systems strengthens this connection. In addition, the study found that knowledge management functions as a moderator between big data analytics and business performance. This highlights how important it is to effectively manage knowledge in order to use big data analytics to enhance company performance. The findings have significance for regional managers and policymakers, underlining the need to invest in big data analytics and knowledge management to increase business performance in the digital technology industry. This study contributes to our comprehension of the role that big data analytics and knowledge management play in enhancing the performance of Asian companies in the digital technology sector. In conclusion, the findings show that regional companies may benefit from a strategic approach to knowledge management in order to optimize the positive impact of big data analytics on their overall performance