Abstract
In light of the new global changes, which have been generated by economic fluctuations and the technological revolution, entrepreneurship and diversity have become an essential characteristic of contemporary economy and technological development, and advances in communication, which may have increased the role of innovative and pioneering ideas. Modern business organizations have benefited greatly from information technology and mechanisms to improve their performance and productivity. This has led them to adopt a number of innovative methods and strategies, as well as their great role in managing this process.
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