Abstract
In the era of new media, gender issues frequently appear in the public eye, and some highly educated female bloggers on social media platforms promote feminist education, while others still adhere to traditional gender norms. These female bloggers, who should symbolize independent women, are often conflicted and contradictory. This article aims to explore the causes of the psychological conflict of these highly educated female bloggers and to investigate the degree of attention and influence of female college students on them in contemporary society, in order to provide strategies for the development of feminism in new media era China. The study conducted a survey of female college students, focusing mainly on their degree of attention to gender issues and various female bloggers, their susceptibility to influence, and their gender concepts and perceptions of feminism. The study found that 52% of female college students follow both emotional bloggers and feminist bloggers. They learn about feminism while seeking advice from emotional bloggers, which also shows a sense of contradiction. The contradiction between highly educated women and female college students stems from a patriarchal society, in which women are in a disadvantaged position in social competition. Therefore, realizing true gender equality requires joint efforts from society, the media, and women themselves.
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