The Impact of Social Media Use on Employee Well-being and Innovative Performance

Abstract

Internet growth has facilitated social media adoption. Employee interpersonal communication is digitizing. The integration of social media has allowed employees to access work-related material without restrictions, boosting productivity and teamwork. It has also made it harder to divide work from personal life. This study uses information visibility theory to evaluate how social media affects employee well-being and innovation. It examines how social media affects these outcomes in two dimensions: sharing approval and message accessibility. In addition, the study examines employees segmentation preference, which moderates the association between social media and well-being/innovative performance by separating work and personal life. A questionnaire survey collected 201 responses for the study. The study found that sharing approval and messaging accessibility improved employee well-being and inventiveness. This study also found that segmentation preference amplifies the impact of communication accessibility on employee well-being. It also reduces the pleasant benefit of mutual approval. The research findings add to the literature on information visibility and social media, as well as provide professional guidelines for using social media.