The Impact of Social Media on the Commercialization and Market Value of Visual Art

Abstract

With the rapid development of social media, every aspect of people's lives has been affected. The art field is also transforming under the influence of social media, which has changed the value of artworks in the market and the commercialization process. This study will delve into the impact of social media on the commercialization and market value of artworks, reveal the intricate relationship between social media and the art market, and provide suggestions for relevant personnel. This research will use a qualitative analysis method to analyze the case of Zhao Xiaoli, a famous TikTok artist. The research results show that social media has democratized information in the art field, thus changing the traditional art market regarding selection, promotion, and transaction. In addition, social media has altered aesthetics in the art field and created more added value for artworks. Faced with such an impact, artists and social media face new opportunities to think and change. Artists should seize the opportunities given by social media, and social media should also give artists enough support to realize the free trade of artworks on social media. Simultaneously, under the influence of technology and the preference for trending content on social media, the art domain may witness issues such as art plagiarism and a tendency for artworks to prioritize popularity over creativity. Social media platforms should increase moderation and support different types of artwork equally. Artists should also maintain their original intentions and create unique works.