Abstract
Social media has become an inevitable tool in daily life for communication, entertainment, learning, and business. However, social media can cause addictive especially among university students. The aim of this study is to investigate if there is a relationship between social media usage and students’ academic performance focusing in factors: social media usage for academic purposes, time spent on social media and gender difference. A questionnaire was distributed in Google Form via social media platforms. PSPP is used to analyse the data collected utilizing one-way and two-way ANOVA together with Cohen’s f effect size. The findings show that there is a significant relationship between social media usage for academic purposes and students’ academic performance with large effect size (F=1.94, Sig=0.19, f=0.5). Time spent on social media is also significantly related to students’ academic performance with medium effect size (F=3.91, Sig=0.01, f=0.28). However, there is no significant relationship between gender’s social media usage and students’ academic performance (F=1.66, Sig=0.59). Keywords: Social Media, Academic Performance, Social Media Usage for Academic Purpose, Time Spent, Gender
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