Abstract
This case study concerns how the personal behavior of students involved in fraternal organizations is depicted in social media, and how that behavior impacts the organization and its image. The legal and ethical implications of individuals’ behaviors in social media has become a major issue for many organizations. This case follows an example of a fraternal organization and how the governing body must handle the information members post on social media. The mission of many fraternal organizations is to champion or contribute to specific causes. Members’ social media postings may reflect poorly on the organization and may not always align with the principles of the organization. This case examines how those postings impact the organization, and what it can do to mitigate the effects. The ethical issues that can affect the actions of both the governing body and the members are probed throughout the case.
Highlights
This case study concerns how the personal behavior of students involved in fraternal organizations is depicted in social media, and how that behavior impacts the organization and its image
A fellow member, commented “This is uncalled for! I know from experience with my brother that they CANNOT help it! I would be livid if someone ever said this about Caleb!!”
While organizations can control their image to some degree by the posts on their public social media pages, organizations have a more difficult time controlling what information is spread by individual members
Summary
Epsilon Gamma Kappa (EGK) is a social sorority that is nationally based and made up of almost 150 individual chapters. The executive board, comprised of 10 officers and 1 advisor, create this set of bylaws with input from them once each year. The Vice President of Standards leads a board, the Standards Board, whose job it is to meet with members who violate the organization’s standards. These meetings are held to discuss the violation, hear the member’s side of the story, and potentially identify disciplinary action to remedy the situation. The National Headquarters develop many resources for the chapters to use to lead women toward these goals. Chapters can plan events and workshops that aim toward harnessing skills such as time management, conflict resolution, and communication
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