THE IMPACT OF SOCIAL MEDIA ON CONSUMERS' HEALTH BEHAVIOR TOWARDS CHOOSING HERBAL COSMETICS

Abstract

There is an increasing demand of cosmetics for maintaining and enhancing human beauty, but cosmetics products, may include a number of harmful toxins which can be produce sever side effect. Global interest toward Herbal cosmetic is rising because of safety, as a products or homemade formula. The aim of the present study is to know the role of social media on consumers' health behavior toward Herbal cosmetic. depth interviews are used to collect the data by asking face-to-face to the respondent. Our results finds, that most of people in Jordan preferred Herbal cosmetic due to its safety, and 61.33% of sample agree that social media played an important role in switching them desire from Organic cosmetic to Herbal cosmetic, and Social Media Stars are the mean influencer in desire change. The innovative way to advert natural cosmetics in Jordan, throw inviting Social media influencers to drive people into Herbal cosmetic.