The Impact of Social Media on Children's Consumption: Instagram Example

Abstract

The purpose of this study is to look into the effect of parents who frequently post on Instagram, one of the most popular social media platforms, on their children's awareness of consumption. This study will employ a case study, which is a type of qualitative research. The research's participants comprises 20 volunteer mothers with children aged between 5 and 13 who regularly post on their Instagram accounts. Due to the COVID-19 pandemic, it was conducted using Google Meet with the participants that make up the research's study group. An interview form with three questions to determine the demographic characteristics of the study group and eight semi-structured open-ended questions to determine the views of parents who frequently share on their Instagram account on their children's consumption understanding was used as the research's data collection tool. The data were analyzed using the MAXQDA 2018 Program's descriptive analysis technique. It is believed that the findings of the study will aid in the understanding of the trend created by child Instagram users, one of the social media accounts that has a significant impact on the structure and weight of the changing cultural structure socialization agents.