Abstract
This study explores the impact of strategic management and leadership styles on non-financial performance in multi-level marketing companies. This study was carried out in Penang and Kuala Lumpur, using judgmental and snowball sampling methods. A total of 155 valid samples were gathered, and the data were analyzed using SPSS.The findings indicate that macro scenario, micro scenario, and transformational leadership significantly positively impact non-financial performance, whereas transactional leadership negatively influences non-financial performance. The industry scenario does not have a significant relationship with non-financial performance. These findings assist researchers and management teams in the MLM industry in better understanding factors contributing to better non-financial performance. Keywords: Industry Scenario, Macro Scenario, Micro Scenario, Multi-level Marketing (MLM), Scenario Planning, Transactional Leadership, Transformational Leadership.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Accounting Finance in Asia Pasific
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
