Abstract
What conceivable connection can there be between religion and retailing? In this original article Stephen Brown shows that the relationship — at least in Northern Ireland — is significant. It goes beyond the obvious subject of Sunday trading; ethnic factors are very apparent. For example, one can find two branches of the same symbol group in one village, each owned by shopkeepers of different religious affiliations. And green coloured garments do not sell particularly well in Protestant districts. There is also a strong “Boycott Eire Goods” campaign in Ulster, with some retailers in Protestant districts being “asked” to remove renegade Irish goods from their shelves.
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