THE IMPACT OF QUALITY STANDARDS ON THE COMPETITIVENESS OF EGYPTIAN POTATO EXPORTS IN THE UK MARKET

Abstract

Egyptian exports in general and agricultural ones in particular play an influential role in economic development.Agricultural exports are one of the most important sources of increasing the country's foreign exchange earnings, so the export process is receiving increasing attention from decision makers,It has even become a priority for Egypt's economic policy in recent times, To achieve the main objective of the research is to answer the research questions to the significant decrease in the quantity of Egyptian potato exports to this market by identifying the required quality standards in the UK market. This study was carried out with the aim of demonstrating and analyzing the most important obstacles that impede the access of Egyptian agricultural exports to European markets and achieving the benefit from those exports. The results of the study showed that the final impact of the total obstacles is the failure to find the real development horizon for agricultural exports, as well as not adhering to the required quality standards. For European markets,The statistical and economic analysis methods were used by estimating the general time trend of the development of the quantity and value of international potato exports and imports during the period (2000-2017) The study, and also through the geographical distribution of Egyptian potato exports in the most important importing countries during the period (2000-2017), and the competitiveness index, and the index of competitive advantage through market share and relative price, and the strength of export and dependence on export.