Abstract
This study explores the effects of prior experience on determinants of repurchase intention and antecedents of perceived uncertainty in an online shopping environment. The study proposes a model which integrates perceived uncertainty, trust, and technology acceptance model (TAM). Structure Equation Modeling (SEM) is used to find out the difference between low- and high-experienced online shoppers. The results indicate that trust in an e-vendor vis-à-vis the TAM constructs has consistent effects on all experienced online shoppers. However, perceived uncertainty affects only the low-experienced online shoppers’ trust in an e-vendor. The data also shows that the sources of perceived uncertainty, which is classified into relationship uncertainty and environmental uncertainty, are different for the low- and high-experienced online shoppers. Our findings provide the managers of e-vendors with the information about the difference in the online shoppers’ prior experiences.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
More From: Journal of the Chinese Institute of Industrial Engineers
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.