Abstract
Recent judicial decisions and regulatory actions have reversed advertising restrictions enforced in the professions. This study examined the degree to which such regulatory reform has in its first year resulted in increased advertising competition among California eyewear practitioners. It also analyzed price differences between advertising and nonadvertising ophthalmologists, optometrists, and opticians. The study found that while relatively few practitioners engaged in advertising, those that did charged 17 percent less than nonadvertisers.
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