Abstract

This article analyzes the role of Spanish television in preparing children and young people for life in a society moving toward democracy after decades of authoritarian rule. The Spanish government, which had exceptional power over TVE, the country’s sole television network, hoped to use this medium to instill democratic values and convey a sense of normality. However, findings show that TVE’s new agenda was hampered by its programming requirements, responsibility as a monopoly to cater to the entire population, failure to understand the preferences and needs of young audiences, and emphasis on U.S. family-oriented series. Children’s and young people’s programming during the transition was a mix of innovative content and reactionary programs typical of the Franco era.

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