Abstract
Purpose: The aim of this study is to examine the behavior of Thai and Burmese traders, the types of products and services used in the Singkhon border pass, and the challenges and solutions for cross-border trade between Thailand and Myanmar. Theoretical framework: The study is based on a mixed-methods approach, combining quantitative data collection and qualitative data gathering through interviews and observations. It draws upon relevant theories and concepts from the fields of international trade, cross-cultural business, and supply chain management. Design/methodology/approach: TheData was collected from 250 participants in the outside and Singkhon markets using accidental sampling. Quantitative data was obtained through surveys or questionnaires to gather demographic information and insights into trading behaviors. Qualitative data was gathered through in-depth interviews and observations with government agencies and private sector stakeholders involved in cross-border trade. This combination of methods provides a comprehensive understanding of the research topic. Findings: The results indicate that the majority of the sample group consisted of female entrepreneurs aged between 30-45 years in the Had Yai market. In the outside market, a higher age group was observed. The traders were predominantly Buddhist or Muslim individuals from Songkhla province, with lower levels of education. Retail business was the main activity, with clothing and consumer goods being the most traded products. The primary trading language was Burmese, followed by Thai and Chinese. Challenges in trading included exchange rate fluctuations, non-tariff trade barriers, and transportation infrastructure issues. Proposed solutions involve improving Thailand's transportation infrastructure and connecting it with Myanmar's infrastructure. These findings contribute to a deeper understanding of cross-border trade dynamics between Thailand and Myanmar and provide valuable insights for policymakers and stakeholders in the field. Research, Practical & Social implications: The study has significant research, practical, and social implications. From a research perspective, it contributes to the existing body of knowledge on cross-border trade between Thailand and Myanmar, specifically focusing on the behavior of Thai and Burmese traders, the types of products and services traded, and the challenges faced in this context. The findings shed light on the dynamics of cross-border trade and provide insights into the specific factors influencing trade activities in the Singkhon border pass. Originality/value: The value of the study lies in its originality and contribution to the field of cross-border trade research. While there is existing literature on international trade and border crossings, this study focuses specifically on the Singkhon border pass between Thailand and Myanmar. By examining the behavior of traders, the types of products and services traded, and the challenges faced in this particular context, the study provides unique insights and fills a gap in the literature.
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