Abstract
ABSTRACT This study investigates effective onboarding practices in the cruise industry, examining the interplay between onboarding, hospitality and seafaring occupations due to limited existing research. Using an exploratory mixed-method approach, the researchers employed insider and outsider perspectives to critically analyse employee challenges and company onboarding practices. The research, conducted through qualitative surveys and semi-structured interviews with purposive sampling, reveals that while companies generally provide a welcoming environment, there is a need for improvement in meeting expectations and providing detailed, structured information. The findings emphasise the importance of enhancing these areas to boost new crew members’ preparedness, confidence and satisfaction. Additionally, data highlights the critical role of managing expectations and satisfaction during preboarding, underlining the significant impact of effective communication on employee retention in this unique industry.
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