Abstract
This paper focuses on learning how the impact of news affects stock market investors. During the study I found that the impact of news is directly related to the visibility and length of news in the news cycle. The longer a piece of news is circulated, and the more people see it, the higher the impact will be. Also, news can have an affect on stock prices through a variety of means. Social media is one up and coming way for news to circulate and effect stock market prices. With the ability to rapidly spread news, this also can see falsehoods get thrown around easily and can greatly affect the prices of stocks and investor sentiment to these stocks both positively and negatively. Additionally, this paper looks at PVH Corp and why it is a good idea for an investment. PVH has rebounded after a few tough years with consistent stock growth since the pandemic began. With consistent stock market gains and experts suggesting PVH as a buy candidate, PVH would be an excellent choice to invest in.
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