The Impact of New Media on Women Rights, with particular referemce to India

Abstract

In the recent past, advances in information and communication technology have resulted in unifying the world and these developments have impacted public policy, private attitudes and behaviour. The media can play a vital role in the empowerment of women. Though the number of women who work in the media has increased, very few women are in the top positions where they can take decisions or influence content and policy towards the portrayal of women's issues. Gender-based stereotyping still continues in all forms of media. The consumer-driven patterns of media reinforce women's traditional roles and inappropriately target women. The media also contribute to the creation of violent, negative and sexually exploitative content about women which leads to negatively impacting women's participation in society as equal partners to men with inherent dignity.