Abstract
The impact of moral intelligence on green purchase intention
Highlights
In 1987, the Brundtland Commission made a publication, and a short time afterwards, the Earth Summits took place (Rios et al, 2006)
The present research serves as a valuable contribution to the topic by exploring the influence that moral intelligence dimensions have on consumers’ green purchase intentions
To analyze the research variables, PLS-SEM was performed, which revealed that green purchase intentions are positively influenced by the dimensions of moral intelligence
Summary
In 1987, the Brundtland Commission made a publication, and a short time afterwards, the Earth Summits took place (Rios et al, 2006). This pushed sustainable development to become a fundamental issue within the contemporary world. The importance of sustainability as a developing ‘megatrend’ is stressed by Lubin and Esty (2010). Sustainability refers to a broader belief that development within interlocking environmental, social, and economic spheres should be harmonious. Accomplishing this is very difficult (Huang et al, 2014).
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
