THE IMPACT OF MODERN INFORMATION AND COMMUNICATION TECHNOLOGY ON UGANDAN RADIO BROADCASTING: A CASE STUDY OF CAPITAL RADIO

Abstract

Media organizations in Uganda are not exempt from the media industry’s ongoing efforts to digitize its operations, particularly in developing nations. Global change is effectively sparked by the advancements in new media technologies. The method, precision, and speed of message generation and transport have all been greatly enhanced by these technologies, and they have also completely changed the definition of broadcasting. Still, in an information-overloaded world, figuring out where broadcasting fits in is getting harder and harder. The survey research approach was employed to gather pertinent data for the study in order to develop data for it. The results of the data analysis showed that the production of the station under investigation has been significantly impacted by new media technologies. Lack of technical expertise and the expense of purchasing necessary equipment continue to be major obstacles to their efficacy. According to the study’s conclusions, the government should lower the value-added tax on new media equipment as doing so will lower the equipment’s overall cost and ease the financial strain on the station. The use of new media technologies can expand the broadcasting industry’s reach and elevate Uganda’s broadcast sector to a global player. This is only possible if there are no barriers preventing the broadcast media sector from effectively acquiring new and improved infrastructure. Workshops, symposia, seminars, and training courses should all be used to try and educate current and future broadcasters. Keywords: Media, Information Communication Technology (ICT), Radio Broadcasting