The Impact of Mergers & Acquisitions on Bancassurance & on the Market Share of Jordanian Banks

Abstract

Purpose: The research aims to find out the impact of mergers and acquisitions between banks and insurance companies on the insurance services provided by banks. The study was applied on a sample of Jordanian banks working to give insurance services to their public.
 
 Theoretical framework: The researchers reviewed related references and researches to crystalize theoretical frame work for completing this study.
 
 Design/methodology/approach: The researchers applied the analytical descriptive approach, seven Jordanian banks working to give insurance services to their public were studied. A static panel analysis was used for the period 2008-2019.
 
 Findings: The results of the analysis showed a positive, statistically significant impact of merger and acquisition on bancassurance, and a negative and statistically significant negative impact on the market share.
 
 Research, Practical & Social implications: Final findings of this study supported other studies’ findings. The results showed a significant effect of merger and acquisition on bancassurance as well as a significant negative effect on the market share. This is consistent with the Jordanian reality, as the public's demand for insurance services is not at the required level.
 
 Originality/value: This study didn't contain any part of any other published study of any other person, nor materials which has been accepted for possessing any scientific degree of any university.