The Impact of Machine Translation on the Development of Tourism Translation From the Perspectives of Translators and Experts in Saudi Arabia

Abstract

Regardless of its distinction for touring and tourism communication, the subject of machine translation has not been dealt with regarding tourism investigation. This study aims to bridge this gap in knowledge by exploring machine translation (MT) technology in the development of tourism translation from the perspectives of translators and translation experts in Saudi Arabia. To attain the three objectives of the study, the researcher applied the quantitative approach. For data gathering, a 12-item opinion poll was disseminated among a random sample group that consisted of 80 translators and translation experts who were selected at random from several Saudi universities, top translation services companies, and tourism organizations during the current academic year 1445/AH/2024 CE. The findings of this study discovered that many translators and translation experts had positive perspectives on utilizing machine translation (MT) technology in the development of tourism translation around the world today in general and Saudi Arabia in particular. Moreover, the perspectives of these translators and translation experts on the difficulties and intricacy confronted in applying machine translation (MT) technology in the tourism translation industry were highly positive. Over half of the participants (51.42%) perceived that machine translation (MT) can help overcome obstacles encountered by translators in the field of tourism. The findings revealed that translators and translation experts in the realm of the tourism industry have a promising future thanks to the relationship between machine translation (MT) and tourism translation.