Abstract

Relevance. In view of globalisation and the territorial disputes in the Eurasian region, which have escalated to warfare, the issue of national identity has become particularly relevant.Purpose. The research aims to determine the dynamics of the cultural identity of the citizens of the Republic of Kazakhstan (RK), identify the key directions in the further development of the traditions of the Kazakh people and describe the impact of these processes on the growth of the country�s economy.Methodology. Methods of statistical analysis and forecasting were applied, a list of key indicators was compiled and a trend line was formed. Regression analysis was also performed to better understand the relationship between the indicators, and an internet questionnaire survey of the citizens of the Republic of Kazakhstan was compiled to determine the subjective perception of the nation�s iconic symbols and to find out the dynamics of actual household incomes.Results. As a result, data were obtained on the total number of RK residents, those who identify themselves as Kazakhs, and those who consider Kazakh as their native language. These data in dynamics were compared with the indicators of gross domestic product, which demonstrated a clear direct correlation between these phenomena, additionally confirmed by regression statistics. In addition, the relationship between the growth of cultural identity and the increase in television content in the Kazakh language was analysed.Conclusions. The practical significance of the work lies in obtaining a confirmed way of achieving economic growth through the influence of national television, as well as the presence of representative feedback from society on such key programmes as the development of national identity, the creation of iconic landmarks and national parks, and support for Qazaq repatriates to their historical homeland.

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