Abstract

Artificial intelligence and interactive technology can be effective in shaping social interaction between people by identifying them as users, and consequently lead to a positive personalization in the industry. The purpose of this article is to investigate the impact of interactive and intelligent technologies to create personalization and to design a different collective experience in the tourism industry. The interactive technology in this research interacts with the user in the form of an intelligent system embedded in the body of a building. In this research, firstly, the formation of cognition and experience in humans has been investigated, as a means to effectively interact between computers and humans. Findings show that human perceptions are divided into linguistic and non-linguistic types, and sensory perceptions are part of these non-linguistic cognition. This positive emotional perception also has a positive effect on a person's mood and social interactions. By examining the moods and feelings of users through faces and analyzing them based on the intelligent building system, this study defines new methods for adapting the space to users' emotions and the impact of these changes on users' social interactions with each other.

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