The Impact of Institutional Governance on Perceived Organizational Reputation in the Jordanian Public Sector

Abstract

This paper aims to identify the impact of institutional governance on perceived organizational reputation in the Jordanian public sector. A quantitative approach was adopted through designing a questionnaire which was distributed to 600 employees in 6 governmental institutions. A total of 556 valid questionnaires were retrieved in the first stage and 97 questionnaires (items) were removed in the second SEM stage, so that 459 questionnaires were subject to analysis. In light of the data analysis, the study revealed a number of findings. Most notably, there is a significant impact of justice and rule of law, integrity and work ethics and social responsibility upon perceived organizational reputation in the Jordanian public sector. Justice and rule of law came first (79%), then, integrity and work ethics (65%), followed by social responsibility (61%). This means the endeavor of Jordanian public sector organizations towards adherence to laws and resorting to them in their functions, operations and services. Also, this result reflects the level of awareness of the importance of justice as a core value and an essential input in building a good organizational reputation for Jordanian public-sector organizations. This paper provides evidence from the public sector employees and concludes the impact of institutional governance factors on organizational reputation, which has not been researched enough previously in the public-sector context. These are important factors underlying organizational reputation and trust from the users of public services. Finally, new insights have been provided into the organizational reputation theory in the public sector.