Abstract

As part of a safety-first principle during the COVID-19 pandemics, the vast majority of companies have enabled flexible working environments, reducing the number of employees in the premises. The global best practices have firstly been recorded among the ICT companies which offered teleworking to their employees, empowering safety and flexibility through remote work policies and flexible working hours. Although hybrid working models might become a standard in many industries, only a paucity of papers has examined the relationship between novel working environments and various classes of intangible assets. The aim of this paper is to present the effects of hybrid working models (telework and flexible working hours) on intangible assets (human, relational, structural and intellectual capital). While the existing hybrid work principles have already shown mixed effects on corporate outcomes, its impact on intangible assets remains unrevealed. To address this research gap, we conducted an empirical study. Primary data were collected in the Serbian ICT sector (N=122) using a structured questionnaire developed for this purpose. Data was analyzed with the OLS regression. The results confirm the positive effects of the hybrid working model on intangible assets of ICT companies, which could further propel the financial success of these companies. In general, these results imply that hybrid working models, which are becoming a standard for many industries, would not jeopardize the creation of intangible assets – the ultimate resource of modern companies © 2021, Amfiteatru Economic. All Rights Reserved.

Highlights

  • From the earliest days of the outbreak of COVID-19, the global economy has shifted and adjusted the workplace models

  • As for the multi-itemed constructs (Telework, Flexible Work, Human Capital, Relational Capital, Structural Capital and Innovation Capital), the results are displayed in Table no. 2

  • This study provides an overview of modern workplace models, with a special accent on flexible working hours and teleworking as parts of hybrid or distributed working concepts

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Summary

Introduction

From the earliest days of the outbreak of COVID-19, the global economy has shifted and adjusted the workplace models. The WHO has proposed guidelines and offered recommendations for the workplace through the work model transitions (Shaw et al, 2020). The traditional ways of working required physical presence on site and the utilization of workplace as the official place where work is done. With the COVID-19 global pandemic, many companies have challenged the status quo and started reshaping the existing and adopting new business models, through technology improvements and setting up a necessary infrastructure. Social and spatial distance requirements have become a challenge for traditional workplace models focusing on in-office experience. Employee well-being and safety first have been regulated by law in many economies and have even been set as the corporate goals for many organizations (Liu, 2019). Nowadays, in the paradigm of the global pandemic, safety first has received another connotation and has become a default principle worldwide

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