Abstract
This research paper examines the effect of three factors of green supply chain (GSC) practices on organizational performance in the perspective of Pakistani FMCG companies. A sample of 191 companies was collected from the FMCG industry. The GSC practices were measured by three independent variables including green transportation, green distribution and green purchasing. By using exploratory factor analysis and linear multiple regression, the findings show that except green purchasing rest of the two variables (green transportation and green distribution) have been found positive and significant to estimate organizational performance. Therefore, the managers and directors of the FMCG firms should adopt green practices in their distribution and transportation operations to enhance overall organizational performance. The key contribution of this study from theoretical side is that it is possible to sign a negative impact of green purchasing on organizational performance in the context of Pakistani FMCG industry.
Published Version
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