Abstract
As international e-commerce expands so quickly, cross-border e-commerce (CBEC) is becoming more and more important to China's exports. This study attempts to investigate the effect of free trade zones (FTZs) on the global competitiveness based on the FTZ. A thorough analysis of the ideas surrounding FTZs and CBEC allows for the clarification of the fundamental research framework and the application of both qualitative and quantitative research methods. The development strategy of CBEC is finally presented. After a review of the advantages of FTZ policies (such as expediting the customs clearance process, lowering trade barriers, improving logistics efficiency, etc.) and the disadvantages of CBEC policies (such as increasing market competition, diversifying the international market), and unpredictable regulatory policies: formulate and improve the relevant policies, strengthen the construction of the CBEC service platform, expand the scope of the CBEC comprehensive pilot zone, improve the financial service system, and cultivate the interdisciplinary talents needed for CBEC.
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