Abstract
This study examined the relationship between event quality and revisit intentions of spectators and the moderating role of commitment in the context of U.S. collegiate men’s and women’s basketball events. The results of multigroup structural equation modeling (SEM) using a total of 623 spectators (292 at women’s and 331 at men’s college basketball events at a large Southeastern university) indicate that the influence of the entertainment and service dimensions on spectators’ event perceptions on revisit intentions were significantly higher for general spectators than for committed fans at both men’s and women’s events. Results revealed that skill performance was a significant predictor of revisit intentions at both men’s and women’s events. Particularly, at men’s events, general spectators were more influenced by skill performance than committed fans, while at women’s events, only committed fans’ revisit intentions were significantly influenced by skill performance. Theoretical and managerial implications are discussed.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call