Abstract
Entrepreneurial opportunity recognition is the starting stage of entrepreneurial process, is an important source of entrepreneurial ability and competitive advantage, opportunity recognition affects the entire business process, even the success or failure of entrepreneurial activities is very important. This paper takes Hu Jun founder of Agel Ecommerce Ltd’s entrepreneurial case as the research object, and through analysis how to identify and select entrepreneurial opportunity and its effects in the entrepreneurial process, then summarized to get the conclusion that entrepreneurial learning, entrepreneurial self-efficacy, entrepreneurial experience and another factors have positive effect on the opportunity identification, selection and execution of entrepreneurial opportunity, and they also could provide a reference for entrepreneurs of undergraduate to better carry out some entrepreneurial activities.
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