The Impact of Employer Brand on Faculty Members Retention in the Egyptian Universities

Abstract

This research presents information on employer branding and faculty members retention as a critical issue in the higher education sector in Egypt and creates an understanding of the importance of the concept in an organizational context. The research analyzes three dimensions, i.e., development value, economic value, and application value and examines their impact on faculty members retention. By applying to the higher education sector in Egypt a comparative study between public and private universities. The researcher found that the employer brand has a partial effect on the retention of faculty members in higher education in Egypt. There is no difference in the impact of the employer brand on the retention of faculty members in private universities than in public universities. Development value was the most influential factor on faculty members' retention, followed by application value. Economic value has no effect on faculty retention in universities.