The Impact of E-Commerce on Business Strategy in Small and Medium Enterprises (SMEs) of Iran

Abstract

Purpose: The growth, development and survival of economic enterprises depend on the formulation, implementation and correct evaluation of organizational strategic decisions. Therefore, using new methods, changing methods and continuously evaluating structural decisions is one of the main duties of senior managers of organizations. In this article, the impact of choosing e-commerce on business strategy has been studied. Methodology: The statistical data was collected using a questionnaire and the collected data was processed by SPSS software and used for analysis and conclusions. The purpose of this research is applied and the method of data collection is descriptive. The statistical population in this research is all the employees, managers and senior managers of small and medium-sized Iranian companies in Tehran, Iran. The statistical sample in this study includes 384 people who were selected based on the Morgan table and by a simple random method. Step wise regression model was used to analyze the statistical data in this research. Findings: The results obtained by analyzing the data obtained from the software have shown that the choice of e-commerce effectively affects the business strategy. Originality/Value: In this paper, we will examine the impact of e-commerce on business strategy in small and medium enterprises (SMEs) of Iran.