The impact of digital transformation on modern global labor market trends

Abstract

The article examines the current trends in digital transformation at the state and international levels and highlights the use of blockchain technology in various economic models. The impact of the COVID-19 pandemic on the process of digitalization of enterprises was analyzed and it was proved that the pace of digitalization has increased several times, changing the structure of the labor market. The main threats to the implementation of digitization tools were characterized, which are associated with significant costs for technology, the risk of unsuccessful implementation of professional management policy, insufficient government support, the level of competition, etc. Trends in changes in costs, revenues and the number of users of digital transformation services and tools were studied by conducting a correlation analysis and creating a regression model. The main advantages of digital transformation were considered, including: improving the quality of products and focusing on the creation of an ecological product; adaptation to variability; acceleration of market penetration; improvement of operational efficiency, etc. The scientific novelty consists in the study of the impact of blockchain technologies, artificial intelligence, the Internet of Things on the world market by analyzing empirical data to form global trends, opportunities and threats arising from the implementation of such technologies by companies and consumers, which also provokes the study of social consequences, among which: the impact of technology on employment, privacy and security, exploring practical ways to mitigate the negative effects of digitization while maximizing its benefits for the global community. The practical value of the research lies in the promotion of the modernization of the digital activities of Ukrainian enterprises, taking into account world trends and forecasts in the conditions of martial law, overcoming the consequences of the COVID-19 pandemic and the European integration process.