Abstract
In today’s increasingly competitive and digitized world, the journey of digital transformation is no longer an option for many organizations, but rather, a must. However, there is a wide discussion on the aftermath of Digital Transformation on corporations of various sizes. This is especially true for organizations that introduced employee training and development in parallel with digital transformation, and which faced multiple challenges regarding the introduction of the employees into the new digital phase. This is important to explore further, given the pivotal role of digital transformation in the long-term success of organizations. Using a combination of a theoretical literature review previous studies and a field study, this research aims to explore the impact of Digital Transformation on the performance and innovation in companies through the case study of Nestle Lebanon. It proposes the hypothesis that there is a positive correlation with statistical significance between accomplishing Digital Transformation and enhancing the performance in Nestle Lebanon.
Highlights
All business companies witnessed an unprecedented massive competition in the twenty first century that forced all those companies to get more involved within the technological advance and to venture into the world of digital technology to ensure the competition consistency for its services and products
This is especially true for organizations that introduced employee training and development in parallel with digital transformation, and which faced multiple challenges regarding the introduction of the employees into the new digital phase
What is meant by the Digital transformation is applying the technology within the corporations and the companies of both public and private sector, since it upgrades the levels of innovation and promotes the style of advertising the services to the costumers with the ideal recruitment of the modern technological means (Al-Bar, 2018)
Summary
All business companies witnessed an unprecedented massive competition in the twenty first century that forced all those companies to get more involved within the technological advance and to venture into the world of digital technology to ensure the competition consistency for its services and products. ANOVA (Analysis of Variance) was used to test statistical significance differences in the demographic study variables and the results from processing the data gathered from the surveys (questionnaires) at the significance level of α=5% and degrees of freedom of 58 have shown: First hypothesis: There is a positive correlation with statistical significance between achieving Digital Transformation and enhancing the performance in Nestle Lebanon. After shedding the light on the status of accomplishing Digital Transformation through the variables of equipment, reliability, responsiveness, assurance, empathy and identifying the extent to which the company is supporting innovation and performance through their constitutional elements, it can be concluded that Nestlé was successful in developing performance and innovation contributing in the employees job satisfaction and it acquired the economical aspect of a developed nation which leads to Providing new opportunities for the spread of their goods and services, gaining competitive advantage, improving communications and inducing financial changes and other processes. Employees job satisfaction is critical for good performance inside the company it is mandatory for the companies to eliminate any obstacle hindering their work
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
