The Impact of Digital Marketing on Duty-free Commodities and the Construction of Free Trade Port

Abstract

This paper researches and discovers the investigation and future promotion suggestions of Hainan Free Trade Port construction and duty-free online promotion through investigation and visits, experience, and multi-party interviews. Digital marketing will play a very important role in the construction and development of the Hainan Free Trade Port in the future. Since the construction of a free trade port was proposed in 2012, Hainan Province has been involved in agriculture, forestry, animal husbandry, fishery, manufacturing, construction, wholesale and retail, transportation, warehousing and postal services, accommodation and catering, information transmission, software, etc. and information technology service industry and other related policies of industry decentralization. This paper first introduces the relevant situation of digital marketing policies of related industries, the relevant situation of the construction of free trade port duty-free zone, and the development situation of representative enterprises, and puts forward predictions and assumptions for the future development direction. Constructive suggestions are put forward for the construction of the Hainan Free Trade Port in the future.