Abstract
Digital finance is a new financing model for small and medium-sized enterprises and individuals. In recent years, with the rapid development of big data, cloud service technology, and artificial intelligence (AI) technology, it has to some extent promoted the efficient development of urban green economy. From the perspective of applying digital finance to urban enterprises and individual consumers, this study explores the important role of digital finance in enterprise investment and financing services, industrial structure upgrading, technological innovation, and the promotion of personal credit, consumption patterns, job employment, and environmental participation activities. Based on this, the impact of digital finance on the operation and efficiency improvement of urban green economy is obtained, and the problems of inadequate digital transformation and low coordination level in different industries of the city's economy are solved.
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