The Impact of Data Media on Customer Spending Behavior and Consumer Psychology

Abstract

In the epoch of big data and digital media, consumer behavior has experienced impressive changes. This paper explores the impact of data media on consumer behavior and psychology, particularly concerning social media and digital platforms. The transition from traditional data analytics to the diverse world of big data and digital media is analyzed in this paper as well as how this shift has changed the way companies understand consumer needs and adjust their marketing strategies. The paper also explores how big data enables companies to accurately predict consumer behavior and raises key questions about customers' and firms privacy, data security, and the ethical use of consumer information. In addition, the paper discusses how the COVID-19 pandemic is accelerating digital transformation and changing consumer behavior. Understanding these changes is critical for businesses, marketers, and researchers to gain deeper insights into the current and future trends in consumer behavior in the digital age.