Abstract
The Impact of Customer Relationship Management on Customer Loyalty via the Mediating Role of Customer Satisfaction: An Empirical Study on Private Kuwaiti Fitness Gyms
Highlights
Developed and developing countries around the world use modern technology, globalization and economic situation in the world to affect their sectors and the country itself locally and globally
The focusing would be in the customer relationship management and its impact upon customer loyalty
This study aims to examine the impact of customer relationship management to reach customer loyalty, through customer satisfaction as a mediation variable of health centers in Kuwait
Summary
Developed and developing countries around the world use modern technology, globalization and economic situation in the world to affect their sectors and the country itself locally and globally They pay a lot of money and resources for researchers to develop more and more. This research is important because the results of this study may aid managers of health centers to maintain standards of sports industry in Kuwait, collect, analyze and summarize information about the main problem of joining, not joining and reaching customers loyalty. It is about knowing the specific problems that face customers in their decisions of entering these centers and the solutions. The focusing would be in the customer relationship management and its impact upon customer loyalty
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