The Impact of Customer Relationship Management on Customer Loyalty in LG Company (Goldiran) Tehran City

Abstract

This study is carried out aimed to The Impact of Customer Relationship Management on Customer Loyalty with the Mediating Role of Customer Commitment in LG Company (Goldiran) Tehran City. The study correlation in view of application and descriptive approach and the method of data collection is library field. The statistic population include all customers of LG Company (Goldiran) in Tehran City. Research sample consist of 384 port employees were chosen through cluster random using of Morgan table. Reliability of Customer Relationship Management, Customer Loyalty and Customer Commitment is approved 0.86, 0.84 and 0.79 respectively. The method of data analysis is used by Descriptive and inferential statistics and normal data distribution through Kolmogorov-Smirnov test statistical methods of this study was LISREL and SPSS software. Results find that Customer relationship management has Positive and significant impact on customer loyalty and customer commitment.