The Impact of CSR Practices on Organizational Attractiveness: HRM Implications

Abstract

One of the key challenges for human resource managers nowadays is talent management. Attracting talented individuals to organizations is an important source for firm competitive advantage. Using a sample of 778 consumers of 16 different firms, we tested whether perceptions of corporate social responsibility practices (internal and external) influence perceptions of organizational attractiveness. We further tested if this relationship would be mediated by ratings of organizational reputation. Our results suggest that perceptions of internal CSR practices are directly related to both organizational attractiveness and firm reputation however, perceptions of external CSR practices was only directed related to organizational reputation. The relationship between perceptions of external CSR practices and organizational attractiveness was fully mediated by ratings in organizational reputation. Theoretical and practical implications for HR managers and CSR managers conclude the article.